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Facebook has been working on how to improve its algorithm to surface the best content to the people who are most likely to engage with it, which should lead to fewer interruptions for users.
The changes in the algorithm make it harder for the platform to be used to manipulate people and deliver false information. We have listed down some ways you can outplay the Facebook algorithm in 2022 to run successful campaigns & increase engagement & leads.
Show your audience what they want to see. Facebook prioritizes content that is “meaningful and informative.” Meaningful content is what people are more likely to share to their friends and family and spend time reading or watching. Informative content is educational and helpful. Both of these vary per user and their specific interests.
Remain authentic. This doesn’t just mean be authentic with your followers, you should also be authentic in the algorithm. If you try to beat the algorithm, your account will most likely be flagged and your ranking in your follower’s feed will be much lower. Facebook’s algorithm is built for the user, so you also craft your posts for the user.
Engage with your audience. Facebook’s algorithm notes engagement between accounts. So if you engage with your followers without waiting for them to engage with your posts, it is more likely your posts will show up often for your followers.
Post a status. It may seem old school, but status posts (those with just text) still perform very well! It is a simple and organic way to share quick updates that look authentic to your audience.
Produce Quality Content The quote “Content is king” is now more relevant than ever as people are now demanding relevant content to make a better connection with their customers. The more relevant content a company produces, the more chances of turning a potential customer into a customer.
It’s not enough to just produce content. Your content needs to be of the highest quality. This is often difficult to measure, but there are a few things you can do to help improve your content quality. Check for spelling and grammar mistakes and see if the content is too repetitive, poorly formatted and if it doesn’t make sense. Quality content will showcase the best of your company and will make it easier for your customers to see your company as a go-to for their needs.
Read in my website www.solangelbellmkt.com more about 10 TOOLS FOR CREATING VISUAL CONTENT IN 2022
Solangel Bell Digital Marketing Consultant www.solangelbellmkt.com
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